Founder's Story
As the first girl child in her family, Nandini was surrounded by immense love and wisdom from the strong women in her life. She spent a lot of time with the women in her family and now realizes how deeply they’ve influenced her core values. These incredible women—Dadi, Bela, Nani, Sunita, and Mumma, Akanksha—taught her the importance of visionary planning and building assets. Growing up in Varanasi, she saw firsthand that progressive women can emerge from any place, big or small.
Nandini’s family, situated in Varanasi, has been in the gold and diamond jewellery business for years. This exposure gave her a closer understanding of jewellery and business operations. Yet, her curiosity and ambition led her to pursue a degree in Chemistry and an eventual switch to marketing. Her career saw her excelling with India’s leading companies like Lenskart, but her entrepreneurial spirit and passion for creating something meaningful of her own never waned.
As a wearer of silver jewellery herself, she felt a deep connection to silver as a precious metal and saw it as an excellent way for women of her age to invest in something valuable and beautiful for themselves. That’s how the idea behind Naksa evolved.
Nandini hopes that every Naksa wearer feels confident and proud of themselves for choosing beautiful, 92.5% pure, timeless silver jewellery. Inspired by the strong-headed women in her life who taught her to make lasting financial decisions and solid purchases, Nandini wants Naksa to help women build their own usable wealth through elegant and enduring pieces.